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On the world wide web, people have a shorter than usual attention span. Not only are we super easy to distract (ooh, cute kitten video!!!) but we also have zero patience.
As a website owner, you have to cater to a distractible audience by providing a clean design and properly formatted web content that will grab-and-keep their attention. You have to make it as easy as possible to navigate to different pages or fulfill targeted actions.
If you still have a high bounce rate, use this tool to check your page speed. Slow loading websites are the worst, and this could be costing you through the loss of potential customers. Certain things like embedded videos can slow down the page load time. The bottom line is simple… any users who have to wait more than 5 seconds to load your page are almost guaranteed to click the “Back” button in their browser and go somewhere else.